GOOD MYTHICAL EVENING x ALAMO DRAFTHOUSE

Creative Director · 2025

A pay-per-view livestream, turned into a live night out at 19 Alamo Drafthouse theaters.

I led the experiential strategy for Mythical's collaboration with Alamo Drafthouse. Theater audiences got in-person exclusives: a custom menu, merch, giveaways, and "Cringeglasses" built into the show itself, which made the theater version of the night one of a kind.