MISHMASH CEREAL

Creative Director

Mythical's first food & beverage product. Sold out in 3 weeks.

I led product and marketing creative for MishMash, Mythical's first F&B venture, made with Warren James.

For the mascot, I dug through decades of cereal-box history to find the sweet spot: characters that weren't overly rendered and had their own way of interacting with the cereal. Fast Company wrote about it.