Mythical's first fan festival. 3,000 attendees. A Net Promoter Score of 41.

I developed and led creative for MythiCon from the branding to the programming, then ran it on the ground as supervising producer through load-in and festival weekend.

CREATIVE DIRECTION & BRAND

- Originated and pitched on-site activations: tattoos, haircuts, live podcasts, a dance party, a cardboard box maze, and VR experiences

EXPERIENCE & NARRATIVE DESIGN

- Produced an alternate reality game seeded a full year out, ending in a secret party for superfans with the entire roster of festival talent.

ON-SITE PRODUCTION

- Supervising producer through load-in and festival weekend

MYTHICON

Creative Director · 2022

Mythical's first fan festival. 3,000 attendees. A Net Promoter Score of 41.

I developed and led creative for MythiCon from the branding to the programming, then ran it on the ground as supervising producer through load-in and festival weekend.