MishMash Cereal CPG Launch

Credit: Creative Direction, Brand Design, Marketing

Mythical Entertainment · 2023

Mythical’s first food & beverage venture — a retro-spirited cereal brand built from the ground up that sold out in three weeks and gave the internet a new breakfast mascot.

MishMash was all about nostalgic love for 1980s Saturday morning energy — bold typography, warm color, a mascot character with its own personality and lore. The Randler became the face of the brand: strange enough to be memorable, likable enough to earn shelf presence. The Randler also had a jingle — performed by Rhett and Link — that ran through the commercials, giving the brand its own sonic identity alongside the visual one. The campaign leaned into high-energy, absurdist spots in the spirit of Kool-Aid Man and 80s Nickelodeon: the kind of commercials that feel like something you half-remember from childhood.