I thrive behind the scenes — orchestrating creative teams, collaborating with artists, and turning ambitious ideas into experiences people carry with them for years.

For the past seven years I’ve been doing that as Creative Director at Mythical Entertainment, one of the most established creator brands in the world. I’ve helped take Mythical from YouTube into the real world: a sold-out live tour, a weekend fan festival, a New York Times Bestselling cookbook, a cereal brand.

Empathy is at the core of how I lead. It shapes how I design experiences that feel authentic to audiences, and how I work with teams — understanding what people need creatively and giving them room to do their best work. I can align with a COO in the morning and give notes to an illustrator in the afternoon.

I grew up around makers. My grandfather built an airplane in his garage. My mom is a photographer. My uncle builds houses in retirement. That background gives me something I think is rare in creative leadership: I understand how things actually get made. Not because I’m doing it all myself, but because I’ve done enough of it to know what’s possible, what’s hard, and how to push a team toward something they didn’t think they could pull off.

I’m optimistic about AI — I launched Mythical’s first AI Taskforce to explore how generative tools and live experiences can work together. I think that intersection is one of the most exciting creative frontiers right now.

If you want to make something people will remember forever, let’s talk.

This was the only photo I had on my laptop.